In 2024 CRG will continue a process of repositioning the Kalì Kart brand in the International and National karting panorama. In the last two years, the collaboration with Jorge Pescador was launched for the Spanish market and the international races of the X30 Series, increasing commercial and sporting activities also in many other European and Asian countries. In the wake of this constant growth in terms of market, CRG management has decided to further support Kalì Kart activities also from a communication point of view with a brand-new official website (www.kalikart.com), which will be launched and will go online in January.
At the same time, two dedicated social media channels have been opened (Facebook and Instagram), which will have a very original editorial line to involve the community of all karting enthusiasts in a direct and unconventional way.
An official Kalì Kart racing team will also support these communication activities, which will help to promote the brand with structures and drivers involved in the main categories, from MINI to KZ. It is worth saying that Kalì Kart is the brand from which CRG itself was born in the mid-80s and boasts a list of 10 world titles and 12 European ones, as well as having had drivers of the caliber of Michael Schumacher, Alex Zanardi and Mike Wilson among its ranks.
This is how Giancarlo Tinini has commented on the initiatives undertaken to support the Kalì Kart brand:
“The range of Kalì Kart chassis has contributed to writing the history of karting and best interprets our winning tradition in this sport, as well as our vision of the future, of innovation, quality and service. We have instructed our marketing team to enhance the communication related to this brand to give it its own identity, compared to the CRG range, with the aim of providing our resellers and external teams with more personalized support, but also to revive a part of our history and tell it to the new generations with a modern and direct language. Our plans for 2024 also include the setting up of a dedicated racing team, which will contribute to promoting the brand from a sporting point of view, actively collaborating with our dealers and teams associated to the brand from a technical perspective”.
