Rental kart users and enthusiasts represent an increasingly demanding target audience. The rental market is undoubtedly the one that has undergone the most significant evolution over the past 20 years. We have moved from low-tech go-karts, far from the concept of a fun and technical driving experience, to today’s karts, which are true concentrations of engineering and, above all, quality.
The market’s evolution has been driven by the rapidly changing needs of drivers, with rental kart racing playing a decisive role in this process. Just 15 years ago, rental kart races were almost non-existent. However, with the emergence of team endurance races—where this type of kart proved ideal due to its adaptability to drivers of different sizes—the market grew rapidly, reaching impressive numbers worldwide.
In the past, rental tracks operated their businesses by offering customers just a few sessions on track. Today, it is essential to have a timing system and the ability to organize competitive events, ranging from simple races among friends to more advanced competitions.
CRG has always supported the business model of the most organized rental tracks and plays a leading role in the organization of international rental kart events. These events not only attract an audience that increasingly appreciates CRG quality—and seeks it out during their own karting experiences throughout the year—but also offer CRG’s partner tracks a valuable marketing tool. For example, tracks can use these events to select and reward their best customers with the opportunity to take part in these prestigious meetings.
CRG organizes two main events each year, both held to the highest standards and always using a fleet of brand-new CRG Centurion karts. At the start of the season, endurance racing fans can take part in the 24 Hours Karting of Italy, and at the end of the season, in the Rental Kart World Contest, a rental karting festival that combines both Sprint and Endurance formats into one adrenaline-packed weekend.
CRG is a full-service partner for the most ambitious rental track operators, helping them offer exclusive experiences and position themselves at the top of the market. For more information on CRG’s rental products and organized events, visit: www.kartcrg.com
